Bet365 Online Bookmaker

Despite being relative new kids on the block in comparison to the traditional big high street bookmakers in Britain, Bet365 have arguably done more than any other firm to improve the online betting site experience for punters in recent years. Now a global betting giant, Bet365’s service is rivalled by very few right now.



  • Excellent welcome bonus – Up to £100 in Free Bets
  • Massive amount of sports betting markets on offer
  • Online bookmaker with a very good reputation
  • Quality live streaming service on numerous sports



  • Stakes limited on some markets
  • Restricted access in some countries

Ranging from the common to the almost ridiculous, Bet365 is where you can bet on almost anything and even if your chosen wager doesn’t show up as an option, contact the firm and they can ask a trader to supply you with a price.

A strong welcome bonus, UK sports betting offers, quality live streaming service and excellent in-play and cash-out options mark Bet365 as one of the strongest online betting sites out there at the moment and they are only growing as each year passes by.

Bet365 Sign Up Offer

Naturally open to new customers only, Bet365’s welcome bonus involves punters depositing £5 min. or more into a new account and then claiming their UK free bet offer within 30 days. In doing this, customers will receive a 100% matched amount in Bet Credits up to a maximum of £100. In other words, if you deposit £20 you will receive £20 in Free bets from the online betting site.

Once the Bet Credits are claimed they are held in the account and are non-withdrawable, however should you place bets up to the value of the credits which settle within 30 days of the claim then all funds can be withdrawn as cash.

Up to £100 in Bet Credits for new customers at Bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

About Bet365 Sports Betting

Bet365 Group Ltd is a British online gambling company based in the United Kingdom. Bet365 has approximately 23 million customers and is available to many countries across the world. The online bookmaker employs approximately 3500 people and is the largest private employer in the city of Stoke.

Over the last 10 years or so Bet365 has developed into one of the largest sports betting companies in the world of its type with revenues reaching close to £1 billion a year. Even today the brand is a family owned business with siblings Denise and John running the business day-to-day and father Peter sitting as Chairman.

Bet365 Sports
Best Odds Guaranteed

Now a familiar promotion across online firms and shops all over the UK, bet365’s Best Odds Guaranteed is one of the most commonly used promos in horse racing. The offer is used on the site for horse racing and greyhounds and means that when a punter takes a price, such as 6/1, but their animal wins at a bigger price then they get paid out at the larger odds.

Should your selection go off at an SP of 4/1 you have taken the 6/1 so will still be paid out at the bigger price, hence best odds guaranteed. In bet365’s case they often twin this offer with a Price Promise meaning that on certain races they guarantee to be best price on, especially on live action. The promo is open to everyone and means you should routinely take the price when backing a horse. Get a better understanding of how odds work with our online sports betting guide.

Betting Markets Offered

Bet365 is an online bookmaker renown for their quality, but their quantity in terms of sports betting markets is equally unrivalled. On all platforms you can find American football, Aussie rules, baseball, basketball, boxing & MMA, cricket, darts, gaelic sports, golf, greyhounds, hockey, horse racing, motor sports, rugby, snooker, soccer and a lot more besides.

Within that there are dozens of events, matches and races priced up with hundreds of sub-markets available to bet on such as win/place/each-way in racing and ‘both teams to score’ and ‘half-time/full-time’ on football games. Even those with specialist knowledge of a given sport generally do not struggle to find a bet they wish to place within these markets somewhere on the site.

The odds on offer themselves though are what sets Bet365 apart with fair value as well as betting bonuses offered up on almost all sports and events.

In-Play Betting

Although they may soon be banned, live sports viewers will be familiar with Bet365’s ‘In-Play’ betting TV ads. In-Play offers gamblers the chance to bet on an event while it’s in progress and can be done across all platforms.

Although other online bookmakers now offer a similar service, Bet365’s is probably the most comprehensive with a huge list of live games and races on offer pretty much 24 hours a day. Changes in odds and placing bets for customers can be done in a couple of seconds on Bet365 making it the most viable firm to place in-play bets with.

Bet365 Live Streaming

Another excellent service offered by Bet365 is their live streaming and it’s one that is regarded as the best in the business with access to over 50,000 live events worldwide every year. A whole range of sports is covered by the live service and all in excellent quality.

Football watchers are particularly well served with action from all over Europe and the rest of the world featuring every day across all platforms. Rugby, tennis, cricket and basketball are all popular sports shown daily via live streaming.

All of these events are shown in perfect quality on smartphones, desktop computers and tablets and as well as providing entertainment gives the punter the chance to watch how a sport is unfolding before placing a bet on it.

*Funded account required or have placed a bet within 24 hours.


Bet365 offers one of the better cash-out options on the market, made available for just about every sport. The basic cash-out option means the punter can control losses by cashing out whatever amount is offered when they feel the result of their bet may not be going the way they want.

Equally, should you back a football team for example and they go a goal up before looking shaky, cashing out means you can collect profit even if your team goes on to lose.

Bet365’s cash-out option is updated instantly during events and it does not have any appreciable delays. ‘Sliders’ can be used during live events to allow you to cash-out only partially on an event while leaving some of the original stake lying on the result.

Bet365 Mobile App

Bet365’s mobile betting site is among the best on the market. It responds quickly, looks slick and is missing practically nothing compared to main desktop website. The bet365 app operates in the same fashion as the mobile site essentially and is available for download on iPhone, iPad, Apple Watch and Android devices.

Bet365’s user interface is top drawer and regardless of what device you use, a full live streaming service is available on a multitude of sports with the video quality being excellent.

Once a card is stored in the account, deposits on the mobile site or app can be made in just a couple of clicks.



  • Excellent quality live streaming
  • Full betting service on mobile
  • Easy deposits
  • Easy to use platform



  • The app is restricted in some countries
  • The app may crash if not updated regularly
  • Despite a “keep me logged in” option, after a while the mobile app will log you out sometimes preventing a quick bet being placed

Bet365 UK Betting Offers

100% Euro Soccer Bonus

bet365’s fantastic Euro Soccer accumulator offer includes the top domestic leagues in Europe along with the group and knockout stages of the Champions League. You can earn a bonus of up to 100% if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League. Place a pre-match accumulator with bet365 of 3 or more selections on the Full Time Result or Result/Both Teams To Score markets combining teams in any of these competitions and, if successful, the relevant bonus will be added to your returns.

T&Cs apply. Only available to new and eligible customers.

Bore Draw Money Back
Place a pre-match bet on ANY of bet365’s Correct Score, Half-Time/Full-Time or Scorecast markets for ANY Soccer match, and if the game finishes 0-0, your stake will be refunded if your bet loses.

This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, and the match finishes 0-0, only the remaining active stake will be refunded. If a qualifying bet is edited using the Edit Bet feature prior to kick-off and the match finishes 0-0, only the new stake will be refunded. Where a bet has been edited to include or amend a selection for an event that is In-Play, the offer will no longer apply.

T&Cs apply. Only available to new and eligible customers.

Other Promotions

Bet365 offer an extensive range of pre-match and In-Play markets on Soccer from around the world, so you can get great value throughout the season.

With their Euro Soccer Bonus also available you can be sure to make the most of all the action. You can earn a bonus of up to 100% if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League. Place a pre-match accumulator with bet365 of 3 or more selections on the Full Time Result or Result/Both Teams To Score markets combining teams in any of these competitions and, if successful, the relevant bonus will be added to your returns.

Want to join a new bookmaker and get more free bets? Read our Betfair betting site review and claim your UK betting offer today!

Bet365 Welcome Offer

100% Matched Deposit

Highly recommended



  • Live streaming on numerous Sports
  • Highly reputable


  • Limited stakes on certain markets
  • Restricted to certain GEOs