• Ladbrokes

    - £20 in Free Bets for new customers
    - Simple website – very easy to navigate
    - Well known and respected brand

Ladbrokes – Online Bookmaker Review

Ladbrokes is one of the most widely recognised names in today’s online sports betting sphere. They are of the longest established UK online bookmakers and continue to deliver both in terms of value and service to their customers. Ladbrokes continues to attract new clients in their droves thanks to the highly acclaimed 20FREE UK betting sign up offer (£20 in free bets).

This is one of the strongest and most appealing uk betting offers available to new customers in today’s market. When you consider that and the sheer amount of promotions available to existing players Ladbrokes looks set to remain among the top UK betting sites for the foreseeable future.



  • £20 in Free Bets for new customers
  • Huge range of online betting markets available
  • Ladbrokes Grid – means you can now switch between betting in-shop and online with ease
  • Simple website – very easy to navigate
  • Well known and respected brand



  • Not as many offers and promos as main competitors
  • App can glitch from time to time
  • Customer service could be improved

Ladbrokes Bookmaker
Ladbrokes Welcome Bonus

Ladbrokes offers new customers a up to £20 in UK Free Bets offer when you register to a new customer account and place a first bet of minimum £10.

Note: Promo code ‘20FREE’ is required during sign up

To claim this Sports betting promotion, you must enter the correct promotional code (20FREE) during your account registration and the first bet on your account after registration must be a Qualifying Bet. If you don’t follow these steps the betting offer will not be applied to your account.

A “Qualifying Bet“ will be a real money sports bet of at least £/€5 win or £/€5 each-way, at fractional odds totalling 1/2 or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. Full T&Cs apply.

Ladbrokes UK Betting Offers

Best Acca Around

1. BOOST: Look out for the Odds Boost button in your bet slip, hit the button and watch your accumulator odds grow!

2. TRACK: You can take full control of your acca in the My Bets area on Ladbrokes Mobile. You can track it, cash out and edit your accumulator to remove losing legs! And you can do all of these things pre-match or in-play. Cash Out is also available on desktop.

3. FREE BET BACK: Ladbrokes have got you covered with our Acca Insurance. If one team lets you down in your  5+ team acca you’ll get your stake back as a Free Bet up to €/£10.

#GetAPrice – You pick it. Ladbrokes Prices it. Reckon you’ve got a winning match and player stat combo? Tweet your pick to @Ladbrokes with #GetAPrice to get this UK betting offer. We’ll send back your price – and a link to place your bet. You can also pick from the a whole of host #GetAPrice specials already online.

Team Acca Money Back – Ladbrokes Sportsbook customers who place a five-fold accumulator or upwards on selected football games can receive up to £/€25 back as a free bet if one of their selections loses. To claim this Sports Betting Offer, you must make a multiple bet made up of 5 or more selections. Each selection of the accumulator must have minimum odds of 1/10 and the accumulator as a whole must have combined odds of 3/1 to qualify for this promotions.

£5 Free Bet Racing Weekender – Ladbrokes Sportbook customers that bet £20 on Virtual Horse Racing markets during the week will be awarded with a £5 UK free bet to use on Real Horse Racing at the weekend. Bet at least £10 in real money in one go at odds of evens or greater on Virtual Horse Racing from midnight on Monday to midnight on Thursday and a £5 Free Bet will be credited to your account to use on the weekend’s horse racing markets.

DISCLAIMER: ”Offers can be withdrawn or changed at the discretion of the operator at any time, so it is always advised to double check directly with the website. T&Cs Apply”

About Ladbrokes

Ladbrokes was originally formed in 1886 without an official name, however in 1902 Ladbrokes was created. The name was actually taken from the local village of Ladbroke. In the early days the majority of Ladbrokes customers were elite clientele from members clubs. As time went by Ladbrokes realised that they would need to open doors to the general public if they were to grow into a nationwide company.

Ladbrokes.com was first introduced to online betting in 2000, however at this time the primary focus of the business was to focus on the retail shops. Their online site was seen as less important to begin with, but as the popularity of online betting grew so did the shift in focus from retail to online. The bookmaker still has a strong high street presence but is very much one of the biggest players online.

In 2017, Ladbrokes was part of a successful merger with Gala Coral Group (Coral), as a result they became the largest bookmaker in the United Kingdom. The companies decided to remain as two distinctive brands alongside retaining their individual core values and USPs.

Best Odds Guaranteed Plus

One of Ladbrokes key features is Best Odds Guaranteed Plus. This is similar to best odds guaranteed which is available at most of the major bookies, but Ladbrokes have taken this to the next level. If the SP is bigger than the price you’ve taken not only will Ladbrokes match it, they will actually boost it! This is great for all punters and is available on all UK & Irish horse racing for bets placed online and via mobile.

This feature not only reassures punters when taking a price but also if a horse does go offer bigger price then this ensures the best possible pay out thanks to Ladbrokes Best Odds Guaranteed Plus. What are odds you say? If you’re considering of signing up to a new betting site then you should read our betting guide before making an account.

Betting Markets Available

As Ladbrokes is first and foremost a Sports bookmaker they offer a huge range of sports betting markets. The primary focus will of course be football, however they also have extensive markets on golf, tennis, rugby (league and union), horse racing, NFL, greyhound racing, boxing and darts to name a few.

Live Streaming and In-Play Betting

One of Ladbrokes main strengths is that it offers streaming for it customers on so many major sporting events. This improves the betting experience for punters because they can easily place their bet then cheer their selection on across a multitude of sports.

Thanks to recent significant improvements to their mobile app, in-play betting is very user-friendly and is one of their key strengths. Punters have the ability to stream and bet on a selection of major sporting events every day, with the main focus being on football, alongside great greyhound and horse racing coverage.


Ladbrokes offers customers the option to cash out their bets before the match/ event has finished for a reduced return. This is great for punters who can’t stomach the last leg of a football accumulator or don’t like the look of a horse in-running. Cash out is available both through the app and online in the open bets section. Once cashed out any returns will be added to your betting balance. If cash out is unavailable for a certain bet then the cash out option will be greyed out. Ladbrokes cash out is even available through the grid – please see online for more information on this.

Cash Out Help: https://help.ladbrokes.com/s/article/LB-Cash-Out-Guide

Ladbrokes Mobile App
Mobile App

It is unfortunate that Ladbrokes were slow in adopting an online focus to their however it is now clear that their mobile app and Sports betting site have been improved immensely and can now compete with the likes of Bet365, Paddy Power and William Hill.

Until recently it was difficult to navigate and felt clustered when choosing your bet. However, after making significant improvements to layout and functionality the app. has really lifted Ladbrokes to where it should be in the industry.

Their App can be downloaded from either android or Apple stores depending on device.



  • Clear that improvements have been made to ensure app is able to compete with other big players in the market
  • Offers streaming on many sporting markets



  • Can glitch from time to time
  • Customer service could be improved

What Payment Methods are available?

As Ladbrokes are one of the most established and well-respected online betting sites they have a full range of payment methods that matches the majority of the main bookmakers.

  • Visa
  • Mastercard
  • Neteller
  • Instradebit
  • Moneybookers
  • Ukash
  • Paypal
  • Bank transfer
  • Western Union
  • ClickandBuy

Company Information

Name: Ladbrokes

Website:  www.ladbrokes.com

Customer Support E-mail Address: N/A contact via live chat
Customer Services Telephone No: 0800 731 6191
Telephone Betting: 0800 777 888

Company Address: The Zig Zag Building, 70 Victoria Street, London

Post Code: SW1E 6SQ

Signed up to BetVictor? Read our latest BetVictor online bookmaker review and claim your UK free bet offer today!

Ladbrokes Welcome Bonus

£30 in Free Bets

Great Welcome Bonus



  • Huge range of betting markets available
  • Simple website – very easy to navigate
  • Well known and respected brand


  • Customer service could be improved
  • Not as many promos as main competitors