ladbrokes bookmaker

Ladbrokes – Bookmaker Review

Ladbrokes is one of the most widely recognised names in today’s sports betting sphere. They are of the longest established UK firms and continue to deliver both in terms of value and service to their customers. Ladbrokes continues to attract new clients in their droves thanks to the highly acclaimed F50 (£50 free bet) welcome offer. This is one of the strongest and most appealing offers available to new customers in today’s market. When you consider that and the sheer amount of promotions available to existing players Ladbrokes looks set to remain among the top UK bookmakers for the foreseeable future.



  • Huge range of betting markets available
  • Ladbrokes Grid – means you can now switch between betting in-shop and online with ease
  • Simple website – very easy to navigate
  • Well known and respected brand



  • Not as many offers and promos as main competitors
  • App can glitch from time to time
  • Customer service could be improved

Ladbrokes Welcome Bonus

Up to £50 free bet offer

Ladbrokes offers new customers up to a £50 matched bet offer when they register to a new account and place their first bet.

Note: Promo code ‘F50’ is required during sign up,

Free bet will be matched on first qualifying bet place, minimum of £5 and maximum of £50. Minimum odds 1/2 (1.5) must be placed on first bet in order to qualify. Free bet stake will not be returned as part of any winnings of free bet. Bet must be placed within first 14 days of registering to a new account. Certain deposit methods are excluded from the offer.

18+ T&C’s apply. Please gamble responsibly. When the fun stops. Stop.

DISCLAIMER: ”Offers can be withdrawn or changed at the discretion of the operator at any time, so it is always advised to double check directly with the website”


Ladbrokes was originally formed in 1886 without an official name, however in 1902 Ladbrokes was created. The name was actually taken from the local village of Ladbroke. In the early days the majority of Ladbrokes customers were elite clientele from members clubs. As time went by Ladbrokes realised that they would need to open doors to the general public if they were to grow into a nationwide company. was first introduced in 2000, however at this time the primary focus of the business was to focus on the retail shops. Online was seen as less important to begin with, but as the popularity of betting online grew so did the shift in focus from retail to online. The bookmaker still has a strong high street presence but is very much one of the biggest players online.

In 2017, Ladbrokes was part of a successful merger with Gala Coral Group (Coral), as a result they became the largest bookmaker in the United Kingdom. The companies decided to remain as two distinctive brands alongside retaining their individual core values and USPs.

Best Odds Guaranteed Plus

One of Ladbrokes key features is Best Odds Guaranteed Plus. This is similar to best odds guaranteed which is available at most of the major bookies, but Ladbrokes have taken this to the next level. If the SP is bigger than the price you’ve taken not only will Ladbrokes match it, they will actually boost it! This is great for all punters and is available on all UK & Irish horse racing for bets placed online and via mobile. This feature not only reassures punters when taking a price but also if a horse does go offer bigger price then this ensures the best possible pay out thanks to Ladbrokes Best Odds Guaranteed Plus.

Betting Markets Available

As Ladbrokes is first and foremost a Sports bookmaker they offer a huge range of sports betting markets. The primary focus will of course be football, however they also have extensive markets on golf, tennis, rugby (league and union), horse racing, NFL, greyhound racing, boxing and darts to name a few.

Streaming and In-play Betting

One of Ladbrokes main strengths is that it offers streaming for it customers on so many major sporting events. This improves the betting experience for punters because they can easily place their bet then cheer their selection on across a multitude of sports.

Thanks to recent significant improvements to their mobile app, in-play betting is very user-friendly and is one of their key strengths. Punters have the ability to stream and bet on a selection of major sporting events every day, with the main focus being on football, alongside great greyhound and horse racing coverage.


Ladbrokes offers customers the option to cash out their bets before the match/ event has finished for a reduced return. This is great for punters who can’t stomach the last leg of a football accumulator or don’t like the look of a horse in-running. Cash out is available both through the app and online in the open bets section. Once cashed out any returns will be added to your betting balance. If cash out is unavailable for a certain bet then the cash out option will be greyed out. Ladbrokes cash out is even available through the grid – please see online for more information on this.

Cash Out Help:

Mobile App

It is unfortunate that Ladbrokes were slow in adopting an online focus to their however it is now clear that their mobile app and site have been improved immensely and can now compete with the likes of Bet365, Paddy Power and William Hill.

Until recently it was difficult to navigate and felt clustered when choosing your bet. However, after making significant improvements to layout and functionality the app. has really lifted Ladbrokes to where it should be in the industry.

Their App can be downloaded from either android or Apple stores depending on device.



  • Clear that improvements have been made to ensure app is able to compete with other big players in the market
  • Offers streaming on many sporting markets



  • Can glitch from time to time
  • Customer service could be improved

What Payment Methods are available?

As Ladbrokes are one of the most established and well-respected online bookmakers they have a full range of payment methods that matches the majority of the main bookmakers.

  • Visa
  • Mastercard
  • Neteller
  • Instradebit
  • Moneybookers
  • Ukash
  • Paypal
  • Bank transfer
  • Western Union
  • ClickandBuy

Company Information

Name: Ladbrokes


Customer Support E-mail Address: N/A contact via live chat
Customer Services Telephone No: 0800 731 6191
Telephone Betting: 0800 777 888

Company Address: The Zig Zag Building, 70 Victoria Street, London

Post Code: SW1E 6SQ

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Ladbrokes Welcome Bonus

£50 in Free Bets
Ladbrokes Welcome Bonus

Great Welcome Bonus

8.8 /10


  • Huge range of betting markets available
  • Simple website – very easy to navigate
  • Well known and respected brand


  • Customer service could be improved
  • Not as many promos as main competitors