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Novibet Bookmaker Review

Despite its relatively young age and being one of the newest betting firms on the market, Novibet has made rapid progression into establishing itself as an online bookmaker. Novibet’s betting site is fully licensed and regulated by the UK Gambling Commission so you can rest assured that you are betting with a secure bookmaker.

Our review looks at the overall brand, its welcome bonus for new customers, Novibets’ live in-play offering and promotions as well as what sort of mobile App it offers for punters on the move.

Novibet Bookmaker



  • Secure and safe website
  • Great customer reward programme
  • Wide variety of football and tennis markets
  • £25 matched deposit


  • Less competitive odds
  • No mobile app

Novibet Welcome Bonus

Novibets’ welcome bonus is based heavily on similar offers supplied by other online bookmakers, i.e. a matched deposit bonus. New punters simply need to register their account before depositing a minimum of £10 and after doing so they will receive up to a £25 bet for free. The UK free bet appears in your account within 48 hours and any qualifying bets must be placed at odds of 7/10 or bigger. Free bets expire after 30 days if they remain unused.

Customers are required to be 18 or older to claim this offer. General Promotions Terms Apply and this welcome bonus is only applied for new UK customers only. Min bet of £10 and maximum match up to £25 free bet. Minimum of 3 selections for accumulator bets, with minimum odds per selection 7/10. Free bet stake not returned. Certain markets, sport and payment methods restrictions apply. Qualifying bet must be made within 30 days and free bet is valid for 30 days. Terms & Conditions Apply. 

Novibet UK Betting Offers

Auto Price Boost: Get an automatic increase on your accumulator bet depending on how many different legs you have placed. Get up to a 100% price boost when you place 14+ legs in your accumulator.

  1. No restrictions on sports or leagues.
  2. Pre-game and in:play bets qualify.
  3. Automated mechanism, which calculates your extra profit instantly.
  4. Once your bet is settled, your price boost bonus will be credited on the spot.
  5. No rollover requirements.
  6. You can place as many accumulators as you want within the day or week, with no restrictions.

100% Payout: 

  1. Markets with 100% Payout: Selected matches with the “100% Payout” indication.
  2. Markets with 100% Payout: Novibet offers better odds in match result.
  3. Betting markets with 100% Payout: Repetitive, conflicting or additional bets (bets placed on more than one selection) on the markets of the sport events with 100% Payout may be cancelled at any time and any profits which are derived in this way will be deducted from the player’s account.
  4. Participation in all of Novibet’s promotions/offers is optional. You must opt in through their registration form or the applicable landing page, home page, or other communication medium on the Site, to which these terms and conditions are linked in order to participate in a promotion/offer.
  5. You may withdraw your withdrawable funds at any time except where Novibet are required to withhold such funds in order to comply with our legal or regulatory obligations.
  6. Standard Novibet Terms and Conditions apply.

Bet Referral:


You will place the maximum accepted bet without referring the original stake to Novibet for further approval.


Send your bet to Novibet for approval. In case of rejection, you have automatically placed the maximum default stake. In case of negotiation, get ready for Interaction, as the bookmaker may come back with another bet suggestion, a stake between your default maximum limit and the original you proposed.


Send your bet to Novibet for approval. In case of rejection, you will go back to point zero, with no stake having been placed. In case of negotiation, get ready for Interaction, as the Bookmaker may come back with another bet suggestion, a stake between your default maximum limit and the original you proposed.

No-One Loses: Are you a punter love the challenge of accumulator betting, but you are afraid of losing one match? Well, at Novibet you don’t have to be! Place now multiple bets of five choices and more, and if you lose just for one match, Novibet refunds your wager.

The Match Ends at 88′: Do you love live betting but fear last-minute changes to affect the result? Novibet now offers you a great in-play bet offer. Place now a live bet without being afraid of a goal during added extra time. Novibet returns all losing bets that were winning until the 88th minute of the game.

Novibet Free Bet
About Novibet

Novibet is the latest firm to attempt to break into the online betting industry in the UK and was launched as recently as summer 2016. As the name suggests, Novibet was launched by the country’s number one selling tabloid, The Sun, but this fact alone makes it one some customers want to avoid.

Given this fact, Novibet is likely to grow significantly over the next few years but for now new customers shouldn’t expect an all singing, all dancing platform as there are still gaps and lots of areas of potential still to cover. Novibet originally comes from Greece with a bigger presence in the European market, they are now focusing on expanding their operation across the UK.

In terms of the UK market at least, Novibet has been formed in the right place given that very few foreign firms break into the market with much success. This is because the UK itself has essentially been the home of betting shops over the decades and since then has been the home of the best new online betting firms, such as Bet365 and the game changing Betfair.

Naturally Novibet is in its infancy in the UK but it will be interesting to see what sort of market share they can generate over the next five years. For now though it remains very small.

Best Odds Guaranteed

Something Novibet does not offer is Best Odds Guaranteed, something which the majority of UK online bookmakers find crucial to offer their customers. This is a significant weakness as their odds will not be able to compete with their competition.

This is clearly an area of online gambling that Novibet needs to work on, however it is understandable that they will need to be given time to adapt to the UK market.

Betting Markets offered

Novibets’ selection of sports and betting markets is not in question with plenty to keep even regular football and tennis punters in particular occupied. The firm have less competitive prices in most markets and this is something that needs to be improved to compete with other online betting sites.

Offering plenty of markets on football, darts, racing, basketball, NFL, boxing and other sports, Novibet are fairly often not beating competitors on price and although offering the best price is a simple thing to get right, it’s very often the only thing punters are concerned with and is something a lot of big firms get wrong.

In-Play Betting

Technology wise Novibet are lacking a little something for now, but in terms of knowing what punters want they are in a very good position in coming from other European markets where the focus is predominantly on online sports betting.

Their in-play service then is something they will need improve on from the start and this is crucial for many punter and 21st century sports betting. They do run several offers on in-play events and the only thing missing is a quality live streaming service to go along with it.

Streaming Availability

Given Novibet’s lack of features and how new the firm is, it is perhaps no surprise that there is currently no live streaming offered on any of the platforms. Hopefully this is something that will come soon as given the escalating cost of satellite television and the fact that modern punters like to see a sport played out before making an informed betting decision, live streaming is becoming more and more essential to the common gambler.

Streaming is hopefully something Novibet will add as their platforms continue to grow but the cost of licensing and such is very prohibitive for new start-ups so we may be waiting a while just yet.

Novibet Cash-Out

Novibet could do with more betting features and over the course of time we’re sure they’ll add plenty to their platform, but at least they do have a cash-out feature online and on the mobile apps allowing people to keep control of their betting.

On the their website, simply click ‘in-play’ to see which live bets you have running and below you will see your stake, original odds and ‘potential collect’ all listed in an easy to read format. Underneath this in a large green banner will be your current cash-out amount. If you think it may be worth taking the amount offered, simply click on the button and the funds will go into your account immediately.

Mobile App

A Novibet mobile App does not yet exist but given the age of the firm it’s hardly surprising that the offering is not readily available. Instead we have researched their mobile betting site and judged it in comparison to other online bookmakers.

The user interface on the mobile site and app is basic in terms of live events overview and market selection, this area certainly needs improvement as the months go on and Novibet look to increase their market share.

A better mobile/app and the integration of live streaming onto it would transform Novibet’s offering overnight for sure.



  • Clear overview for in-play selections


  • Basic interface
  • Poor homepage structure

What Payment Methods are available?

Given that Novibet is new to the betting game they have a wide range of payment methods available on the platform. Novibet accepts all major credit and debit cards via Visa or MasterCard. Those who prefer PayPal, Skrill, Neteller or the PaySafe card are not left disappointed and it’s great that they allow PayPal depositors to claim their welcome offer.

The majority of customers have claimed to be paid out within 24 hours. What is also important to consider is that there are no limitations in place per month. That is the official line at least, though some customers have reported being paid out into their banks within a single business day which, if it becomes common practice, would be a major plus point.

Company Information

Name: Novibet


Customer Support E-Mail Address: [email protected]

Customer Services Telephone No: +44 (20) 32900310

Telephone Betting: Not Available

Company Address: PO BOX 227, Clinch’s House, Lord Street, Isle Of Man

PostCode: IM99 1RZ

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Up to £25 Matched Deposit

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  • Secure and safe website
  • Great customer reward programme


  • No Mobile App
  • Less competitive odds