Unibet Online Bookmaker 

Unibet launched their online betting site in 1999 for both the UK and Swedish markets. At Unibet players can experience a broad sports betting site experience with niche sports markets that often can’t be found elsewhere. We break down all elements of what new and existing players can expect when you bet with Unibet and what UK betting offers customers can claim today!

About Unibet

Founder Anders Strom started Unibet in 1997 with one single aim: sharing his expertise in the field of sports to help online bettors make the best betting picks. From the start Unibet has continued to try and understand what gamblers look for when placing bets and this is why they have continued success across the world. They live up to their slogan “We are By The Players, For The Players”

They have created a simple and easy to understand platform for bettors, providing a very broad sports offering in terms of available markets. Something Unibet is proud of is their level of customer service by being knowledgeable and friendly, we put this to the test and admit that this is on the same level to many other reputable online bookmakers. Their deposit and withdrawal speeds are excellent with the majority of withdrawals being processed within 24 hours.



  • Up to £40 in welcome bonuses!
  • Easy platform to deposit, play and withdraw
  • One of the broadest sports betting offering available, including niche sports
  • Sportsbook & Casino welcome bonus
  • Safe and secure website. Gambling Commission and Gambleaware seal of approval



  • Some users have experienced speed issues with App
  • Limited betting offers for horse racing

Unibet Sign Up Offer

Their Sportsbook has been around for nearly twenty years and have had several strong sign-up offers over time, however their current UK betting offer could be one of the strongest yet. New bettors who sign-up and deposit with Unibet can receive up to £40 in Free Bets if you bet £20! The £40 betting offer is split in different parts: £10 Pre-Match free bet, £10 In-play free bet and £20 Casino bonus. We like the way the bonus is spread, although the additional Casino bonus isn’t great if you’re only looking to bet on Sportsbook. It is important to note to claim this offer you can place the initial £20 bet on any Sportsbook market EXCEPT horse racing.

New customers only. 18+, BeGambleAware.org. Minimum deposit £10. Place any sportsbook bet (except Racing) of £20+ at minimum odds of 1.40 (2/5) to receive your free bets and casino bonus. 35x wagering on casino bonus. UK free bet will expire 7 days after opt in. £20 Casino bonus will expire after 30 days of opt-in.

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Unibet UK Betting Offers

Not only do they have a welcome offer for new bettors, existing customer can also claim daily betting offers. Unibet is a respected online bookmaker across the UK and the European sports betting industry for their many different Sports offers. Due to the amount of available sports markets at Unibet they have a great offering for many different sports.

Promotions for existing customers offered at the bookmaker include (check full T&Cs on Unibet website):

Weekly In-Play offers: Unibet run weekly in-play offers for the major football games. Often this will be in the form of placing a £10 pre-match bet for which you will receive £5 free bet offer to use in-play.

25% In-Play profit boost: Unibet offer a 25% live profit boost on their selected Unibet TV game of the week. It’s that simple, so don’t miss your chance to give your live winnings an extra cash boost!

– The Live Profit Boost offer is available on Unibet’s game of the week 
– The Live Profit Boosts will only be visible in your bet slip when you have selected a live bet on the selected match.
– Your selection in your bet-slip must be at odds of 2/5 (1.40) or higher.
– Maximum stake permitted on each Live Profit Boost ticket is up to £25
– The maximum bonus pay-out is capped by £1,000 per player.
– Live Profit Boost ticket can only be used with real cash money balances. It will not activate if placed using a Free Bet or using bonus balance.
– Bets that are cashed-out will not be eligible.

Refer a Friend reward: Unibet will give existing customers the opportunity to earn some extra cash! Bettors can earn £60 REAL CASH for every new customer they invite to join Unibet. This means you can make up to £300 if you refer up to 5 friends! You only need to activate the Unibet Refer A Friend Program and send email invitations to your friends via Unibet.

Penalty Payback: A huge amount of penalties were given in the World Cup and thanks to VAR. Unibet are refunding all losing bets (min. £5, max £100), if a penalty is awarded in a game in those leagues, on the following markets: First/last goalscorer, Correct Score, Half-time/Full-time and Scorecast. 

In-Play free bet club:  Join Unibet’s In-Play Free Bet Club and receive a £10 In-Play Free Bet every week when you place five or more £10 In-Play bets on Football, Cricket, Tennis, Darts or Basketball. Opt-in and place five or more bets between Monday and Sunday and Unibet will credit your £10 In-Play Free Bet on the following Monday by 16:00 every week.

Cash-Out King: Unibet bettors can win prizes when they tweet a screenshot of their cashed out bet to Unibet using the hashtag #CashOutKing

– The promotion is available every week for the entire football season.
– Customers must upload an image of a successfully cash-out bet which was placed on their own account during the football season.
– Eligible images must be submitted to Unibet on Twitter using #cashoutking
– Each week during the promotional period, a winner will be selected from that week’s entries. The winner will be chosen at Unibet’s discretion and any such decision will be final.
– Winners will be notified within 7 days.
– Prizes will be awarded within 7 days.

Best Odds Guaranteed

Are you new to betting? Odds is what gambling is all about and refer to the price that bookmakers pay customers out on if their selection wins. This is usually described as a proportion of your initial outlay or stake. UniBet, as most UK online betting sites, provides their odds in three different formats:

  • Fraction Format: Choosing fractional odds indicates your chances of winning as a fraction from your original bet. For instance, if you place a £10 bet at fractional odds of 2/1, you’ll calculate it as 2 divided by 1 giving odds of 2 and a payout of £20
  • Decimal Format: They are usually expressed as 1.2, 1.5, 1.8, or 2.0. If you place a bet of £10 at odds of 1.5, you’ll receive a payout of £15 if your bet comes to pass.
  • The American Format

A quick comparison on Oddschecker revealed that Unibets odds are on par with most other online Sportsbooks, however as mentioned earlier in this review they do provide a wider variety of niche Sports to bet on. The Unibet promotion ensures that you get the ‘best odds guaranteed’ for the single bets you place. If you’re not familiar with odds and sports betting sites then we definitely recommend you to check out our sports betting guide.

Betting Markets Offered

Although Unibet has a wide variety of different Sports to bet on, it is notable that they have a very limited number of markets for horse racing. Other UK online bookmakers focus heavily on horse racing due to it’s popularity and it’s an area that Unibet can most definitely improve on. Other than that it’s fair to say that they do provide a large amount of different Sports to bet on with plenty of daily promotions.

All major Sports events are promoted on the homepage (Champions League, boxing, Ryder Cup, etc.) to make sure players do not miss out on the latest odds. The top betting markets to choose from Unibet are:

– Football – More than 150 different markets to choose from. Popular markets include HT/FT result, Goal Scorer market, Both Teams to Score, Total Goals (Under/Over) among many others. Unibet also provides the latest stats and information so that you can make the most informed bet.
– Cricket
– Tennis
– Virtual Sports
– Golf

In-Play Betting

This form of betting is becoming increasingly popular amongst online bettors and is even taking over pre-match betting in terms of amount bets placed. Unibet even have their own in-play betting guide for their customers to use which is really handy for users new to this market!

To keep up with the latest betting trends Unibet has had in-play betting incorporated to their platform for several years now and have an extensive amount of markets available to bet on during events. Their offering for in-play is strong especially for Football, for which again they provide live stats during the game so that their customers can make the most calculated bets. Live events are a big focus with Unibet and always have a prominent position on the homepage. They also have some great weekly in-play offers!

Streaming Availability

Will you be able to stream your favourite sport at Unibet? Oh yes, as a matter of fact, we feel as if they have focused mostly on the live betting channel, including live streaming. Fire up the Unibet’s site, and you’ll be welcomed with the live betting button, found next to the menu section. Clicking on this section will give you the ability to toggle between the Live Overview (a section that contains all the markets), the Dashboard (it features the upcoming matches and live now) and the event view where all the events for the current sport are displayed graphically.

Unibet Cash-Out

This revolutionary betting tool allows bettors to bet in on their selection before the end of a game. This is handy for customers who think their selection might not come in or want to take the money that’s on offer from the bookmaker.

Unibet’s cash-out feature is slightly disappointing due to the limited amount of markets they offer this tool on. They currently offer Cash Out on:

– Over 20 pre-match football bets
– Live football bets (including Correct Score and Half Time/Full Time)
– Football outright markets (winner and relegation)
– Tennis outright market and place 1-2 bets

The ease of cashing out with Unibet is great and at the click of a button you are able to take an early cash profit if you wish to. To cash out your selection, simply navigate to the events you have bet on and select your cash amount.

Mobile App

There is a lot to like about the mobile betting website that Unibet offers to it’s UK customers. It has a very clean and easy to use interface which is very similar to their desktop UK betting site. We believe it is fair to say that their mobile website is one of the most user friendly ones currently out there in the betting industry. This is why they previously have won several awards for their betting platform.

Unibet Sports App
The Unibet mobile App is of a good standard with a comprehensive amount of features available for customers. They have Unibet TV available, which streams over +40,000 live sporting events year round. When streams aren’t available the Unibet App offers a livescore board and stats section to follow every second of their selected event. Betting on the App is easy and convenient, all you have to do is go to the main menu and browse through their different sports events, select markets and odds and add it to your betslip. Other wagers can be added so that you can bet anything from trebles, trixies, accumulators and so on. The only downfall we and other bettors have experienced is the slow loading time of the App at times.

Another great feature is that customers can set sports specific notifications so that you don’t have to miss anything happen during your selected betting event. All in all this a solid mobile App but their loading times can be improved to further improve the user experience.

What Payment Methods are Supported?

In terms of Unibet’s supported Payment Methods they have a wide variety of processes that are accepted, which is to be expected for a 21st century online bookmaker. The most commonly used methods are Visa, MasterCard and Maestro (Debit and Credit Cards) as well as prepaid cards such as Neteller, Skrill and Paysafe. Using the aforementioned methods are super fast and will be usually processed within 2 minutes. Bank transfers are also accepted however they are significantly slower to be processed, taking up to 2-3 days before your deposit is funded into your account’s balance.

Company Information

Name: Unibet

Website: www.unibet.com

Customer Support Email Address: [email protected]

Company Address: Suite 2B, 143 Main Street, Gibraltar, GX11 1AA Gibraltar

Have you opened a betting account with 10Bet? Read our 10Bet review and claim your betting site Free Bet offer today!


£40 in Free Bets

Excellent Sportsbook offering



  • Sportsbook & Casino welcome bonus
  • Safe and secure website. Gambling Commission and Gambleaware seal of approval
  • Easy platform to deposit, play and withdraw


  • Some users have experienced speed issues with App
  • Limited betting offers for horse racing
  • Limited cash out markets