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William Hill Bookmaker Review

William Hill has wide range of online betting site products available, however Sports betting remains the key area of their business. Founded in 1934, William Hill is one of the main and most trusted UK bookmakers offering competitive odds and a large range of Sports markets to bet on. The UK online bookmaker has named itself the ‘home of betting’ due to its great reputation with punters.

They have recently gave their website a revamp providing a much improved online experience for users. Another nice feature of this bookmaker is the In-Play radio channel giving betting tips from leading industry experts.



  • Lots of money back offers – Accumulator insurance/ 2nd goal scorer money back
  • Up to a £30 Free Bet for new customers
  • Huge range of sports available to bet on – 27 in total
  • Great reputation in the industry



  • Odds not always competitive

William Hill Welcome Bonus

The William Hill sports betting site sign-up offer is available to all new UK players who sign-up for an online account and is very simple to redeem. For new customers hoping to open an account with William Hill they currently have their Bet £10 Get £30 in UK Free Bets promotion available.

Bet £10 Get £30 – Sign-up Using Promo Code C30

Significant Conditions

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet offer terms, payment method & country restrictions apply. UK Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All UK Free Betting Bonuses must be wagered within 30 days. Paypal excluded from offer. Full T&Cs Apply. 

DISCLAIMER: ”Offers can be withdrawn or changed at the discretion of the operator at any time, so it is always advised to double check directly with the website”

William Hill UK Betting Offers

Your call. #YourOdds. You’re on.

#YourOdds is our way of making your quirkiest punting premonitions a reality. Present the betting site with an offer by tweeting @WilliamHill with #YourOdds and they will try to give you a price on it happening. See their website for their latest #YourOdds events. Each week All Premier League, Championship, League 1 and League 2 matches. Selected live games on BT and Sky Sports can be combined in multi-match offer.

Bet Boost – Horse Racing

William Hill are giving you one “Bet Boost – Racing” per day, to use on horse racing singles up to £40 win (£20EW).

Significant Conditions

  • “Bet Boost – Racing” may only be used on William Hill’s UK mobile and new desktop site only
  • One “Bet Boost – Racing” per customer, per day
  • Maximum stake of £40 win or £20 e/w (or currency equivalent)
  • Horse racing markets only
  • Singles only
  • “Bet Boost – Racing” will be made available every day at  00:00:01 until 23:59:59
  • If you fail to use a “Bet Boost – Racing” it will expire and may not be used in any subsequent day
  • “Bet Boost – Racing” may not be used in conjunction with Flash Odds or any Free Bet offer or any other promotion
  • On Each Way bets, a “Bet Boost – Racing” will only be applied to the Win part of the bet, the place part will be struck at the original price

Bet Boost – Acca

William Hill are giving you one “Bet Boost – Acca” per day, to use on straight line accumulators containing three or more selections, up to £20 (£10EW) across any sport.

Significant Conditions

  • “Bet Boost – Acca” may only be used on William Hill’s UK mobile and new desktop site only
  • One “Bet Boost – Acca” per customer, per day
  • Minimum of 3 selections, maximum of 25 selections
  • Straight Accumulator bets only
  • “Bet Boost – Acca” can be used on any sport

Scratch Of The Day

UK Free Bets, Bet Boosts and more up for grabs with William Hill every Saturday & Sunday!

Significant Conditions

  • Minimum of 2 Scratch of the Day offers per week (Saturday and Sunday)
  • You must scratch during the promotion period to get the days offer
  • One offer per customer per promotion period
  • Reveal 3 matching symbols to receive offer
  • Individual promotion terms will apply to each promotion revealed
  • If you have previously been restricted from taking part in promotions/concessions by William Hill you cannot participate on this offer.

About William Hill

William Hill is one of the UK’s most well established bookmakers and has been a household name since 1934. William Hill has always had a keen focus on the retail side of business with over 2300 shops located across the UK you can expect to see a William Hill on most high streets. William Hill was struggling with their online presence but since a partnership with online giants Playtech was struck they have gone from strength to strength. Utilising Playtech’s technology William Hill has become one of the biggest players both on the high street and as an online bookmaker.

William Hill Sports
Does William Hill offer best Odds Guaranteed?

Such as most online bookmakers, William Hill has a best odds guarantee on UK & Irish horse and greyhound racing. This means that if you take an early price and the starting price (SP) is bigger than the price you took, you will be receive the starting price.

William Hill also offer great UK betting offers on other areas and product of their website. A number of smaller numbers are available for both new and existing customers such as; #YourOdds, High Five and Acca Five Insurance (more info below). Don’t forget that if you’re a new customer you can claim their £30 Welcome Bonus! This will be credited to your account once your first bet has been settled.

Betting Markets offered

We have already highlighted that William Hill offers a fantastic wide range of sports betting markets. Not only do they offer the more traditional markets such as football, cricket, golf, American football, athletics, horse racing, greyhound racing, basketball and boxing.

William Hill also caters for lesser known sports and even offers odds on Politics, Lottery and TV/ novelty markets such as current events. On the novelty markets there will normally be a maximum bet imposed of £25 as these markets are seen more as fun, rather than serious betting markets.

In-Play Betting

William Hill has clearly put a lot of effort into making their in-play betting product one of the strongest in the betting industry. Two key features we really enjoy are the way you can view odds and place a bet whilst streaming a specific sporting event. Detailed in-play stats are available for punters – this is something not all online bookmakers offer. William Hill have made in-play betting very easy to use for punters thanks to bet calculator and results tab alongside upcoming live events.

Streaming availability

Does this online sports betting site offer streaming for sports? If so which sports and how strong streaming services do they offer?

William Hill offers live streaming of sporting events free of charge – this is something the majority of bookmakers simply cannot compete with and a massive positive. For the majority of sports you simply need a William Hill account to stream. These include football, cricket, basketball and tennis and will all be available to stream via William Hill app or via the William Hill desktop/ mobile site. One exception however is streaming horse racing and a minimum of £1 must be wagered on the specific race in order for it to be streamed and watched.

Cash Out

Cash Out has grown massively in popularity in recent years and any sports betting site worth there salt simple must offer this feature. Cash out offers punters the opportunity to cash out their bet early for lesser returns. This feature is perfect for punters who cannot wait until the full time whistle for their bet to be settled and removes any …

William Hill has full and partial cash out options available, meaning customers have more control over their bets than ever before. Thanks to the simplicity and functionality of their Mobile App. William Hill customers can be assured that cashing out has never been easier.

All cash out requests are subject to a time delay.

Mobile App

William Hill have one of the best mobile apps on the market and is very easy to download from the App or Google Play Store. The App is compatible across most major smartphone devices and has some great features. The Bet £10 get £30 Welcome Offer is eligible to be claimed through mobile sign-up.

William Hill has an excellent daily offer for new and existing customers called ‘Bet Boost’. This allows you to boost the odds on one betting selection a day, a great feature to secure better prices and a potential higher returns from your placed bet. This is one of the best bookmaker mobile Apps available, with a very user friendly lay-out offering easy navigation between different markets and placing your bets.



  • Easy to Navigate to specific markets from home screen
  • Free live streaming for William Hill customers on most sports apart from horse racing
  • Bet Boost offer



  • Can sometimes load slow when switching betting markets


What Payment Methods are available?

William Hill has all bases covered when it comes to payment methods, with all of the main providers accepted for both deposits and withdrawals. This will cover any needs of the player and makes sure that you are able to deposit and get a bet placed.

A full list of payment methods available to Paddy Power customers has been listed below: 

  • Debit Cards – VISA, Maestro, Switch & Laser
  • Credit Cards – VISA, Mastercard & Entropay
  • Bank Transfer
  • Neteller
  • Paypal
  • Skrill/ Moneybookers
  • PaySafeCard
  • EcoPayz
  • Entropay



William Hill might well be the ‘Home of Betting’ with an impressive range of betting markets for Sportsbook. Their very impressive Mobile App is one of the best available and is a pleasure to use for any punter. Sports fans especially will benefit from having an account with this bookmaker and can claim their ‘Bet £10 get £30 in free bets’ when signing up.

Not only is their website and App extremely easy to navigate, they offer a great range of daily betting offers for both new and existing customers such as #YourOdds and High Five. Other services such as In-Play Radio, Racing Radio and Betting TV makes them an enjoyable website to bet with. William Hill is the home of online betting innovation and the functionality and user experience is not matched by many of their competitors. It couldn’t be easier to place a bet through either desktop and mobile so if you haven’t signed up for an account with them then we advise you to! Claim your welcome bonus now!

Company Information

Name: William Hill

Website: www.williamhill.com

Customer Support E-Mail Address:  N/A – live chat available
Customer Services Telephone No: 0800 085 6296
Telephone Betting: 0800 223 311

Company Address:  Greenside House, 50 Station Road, Wood Green, London

Post Code: N22 7TP

Already opened a Sports betting account with one of the newest online bookmakers on the market? Read our 888 betting site review and claim your UK free betting offer!

William Hill


Excellent Mobile App



  • Huge range of sports markets
  • User friendly
  • 'Bet Boost' offer


  • Odds can be lower than competitors